What is Larger Font Size?

Larger font size as a marketing growth tactic tracks back to the earlier days of website design and development, back when the internet was starting to take off and businesses were scrambling to establish their online presence.

As websites evolved and became more sophisticated, site owners began to realize the power of user experience in generating traffic and keeping people on their site. The size of the font used on a website is a crucial aspect of that user experience.

Essentially, a larger font size on a website ensures that the content is easily readable by visitors to your site. The concept may seem simple, but it has a profound effect as it contributes to a better user experience. It is precisely why it's a popular marketing tactic when the goal is to drive traffic. If the content is difficult to see because the font size is too small, visitors may quickly leave, which can in turn negatively impact your site's ranking on Google search. Therefore, employing a larger font size can help with the time visitors spend on your site, a critical metric for achieving a better ranking on Google search.

Examples of Larger Font Size

1. Blogs and online magazines: The use of larger font sizes is common in blogs, online magazines or any platform that focuses heavily on written content. The readability of articles and blog posts can significantly impact the amount of time a user spends on the site.

2. E-commerce websites: Product descriptions, customer reviews and checkout instructions with larger font sizes can improve the user experience and potentially increase conversion rates.

3. Educational websites: For educational websites or online courses, a larger font size can improve readability and comprehension, thereby keeping learners on the site for longer periods.

4. Mobile device optimization: As screen sizes decrease, the size of the font becomes even more important. Hence, a larger font size can significantly enhance the mobile browsing experience.

5. Senior-Based Businesses: For businesses targeting older demographics, a larger font size is essential as it caters to a demographic that may have difficulty reading smaller fonts.

Marketing Tactics Similar to Larger Font Size

• White Spaces: White spaces around text improve readability and clarity of content. They help in emphasizing specific elements on a website, similar to how a larger font size emphasizes text.
• Bold Text: Using bold text is another way to draw attention to key points or ideas in your content. It serves a similar purpose to using a larger font size.
• Inverted Pyramid Style: Just like increasing font size, this writing style allows easy scanning of content. The most important information is placed at the beginning, with less critical info following.
• Bullet Points or Listicles: These are used to break down information into easily digestible parts, improving readability just like a larger font size does.
• High Contrast Colors: Using contrasting colors for text and background can increase readability, much like how using a larger font size can make text easier to read.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.