What is Landing Page Hero Image?

The term "Landing Page Hero Image" is a marketing term that traces its roots back to the advent of web design and digital marketing, particularly when the importance of visually captivating the attention of website visitors was realized.

It revolves around the concept of using an engaging and visually striking image, usually placed prominently on a landing page, to reel in visitors and enhance the chances of conversion.

When the purpose is conversion, the Landing Page Hero Image plays a crucial role as it sets the tone for the page, right when visitors touch down on it. This image forms an essential part of your landing page design, which should not only catch visitors’ attention but should also guide their focus towards your Call-To-Action (CTA). It’s important to strike the right balance - the image should be captivating enough to draw attention, but should not overshadow or clash with the CTA or the main landing page contents.

Examples of Landing Page Hero Image

1. Software Company: A software company could use a screenshot of their top-rated product. This image would demonstrate the product's user interface and also engage new visitors, luring them to know more or even try the product.

2. Real Estate Firm: A real estate website might have a hero image that highlights a luxurious property, with a CTA urging visitors to schedule a viewing or consultation in front.

3. Non-Profit Organization: A non-profit might use a heartwarming image from recent mission work, with a clear donation CTA placed atop or near the image.

4. E-Commerce Store: An online clothing retailer could have high-quality images of their latest collection, with a CTA encouraging visitors to explore or shop the collection.

5. Restaurant: A restaurant might have a tantalizing image of one of their signature dishes to pull food-lovers in and a clear CTA to make reservations or order online.

Marketing Tactics Similar to Landing Page Hero Image

• Above the Fold Content: This also involves making the most of the space that users see when they first land on your website, to immediately engage them.
• Visual Hierarchy: This refers to the design principle of using visual cues to guide the viewer's eye to the most important elements on the page.
• CTA Button Design: This tactic focuses on the design and placement of CTA buttons to encourage user engagement and responses.
• Video Landing Pages: Similar to the Hero Image, these use engaging video content to capture visitor attention and boost conversion.
• Eye-Direction Cues: This tactic utilizes visual cues in the hero image or elsewhere on the page to subtly direct the visitor's eye towards the CTA.

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