What is Informal Ad Copy?

Informal Ad Copy represents a more laid-back and casual approach in advertising.

Such marketing style was not prevalent until the late 20th century when advertisers began to recognize the importance of a more casual and less formal interaction. The intent is to connect with potential customers on a more personal level and mimic the kind of interaction they might have with a friend.

The main objective of Informal Ad Copy, especially in terms of traffic, is to attract a more diverse audience by discussing services or products in a more conversational tone. It feels less like a sales pitch and more like a friendly chat. The rationale behind this is that people are more inclined to engage with ads that feel more personal and non-intrusive, thereby positively influencing traffic results on platforms such as Google and Facebook.

Examples of Informal Ad Copy

1. A restaurant chain could use Informal Ad Copy in their Facebook Ads to promote their new menu. Instead of a traditional advertising language, they might simply say something like, "Hey! Check out our new monster burger. It's as messy as it's tasty."

2. An online fashion store might send out an email blast with Informal Ad Copy like, "Hey you. Yes, you with the great taste! We've got new arrivals we know you'll adore."

3. A tech company advertising its new software on Google might use Informal Ad Copy such as, "Are you tired of buggy coding? We've got a new software that’ll make your day."

4. A skincare brand promoting its new moisturizer could use Informal Ad Copy like, "Your skin thirsty? Quench it with our new super-hydrating moisturizer."

Marketing Tactics Similar to Informal Ad Copy

• User-Generated Content (UGC): UGC involves encouraging your customers or audience to create content about your brand, creating a sense of authenticity.

• Influencer Marketing: It has a similar goal as Informal Ad Copy—to make promotional content feel less sales-y and more relatable.

• Conversational Marketing: This focuses on having genuine conversations with customers, making the relationship between the brand and the consumer more personal and subsequently driving engagement.

• Storytelling in Marketing: This tactic is about sharing stories to spark emotional connections with customers, which can be an effective way to make ads feel less intrusive.

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