What is Host Live Video?

Hosting live video is a particular marketing maneuver that involves interactive digital broadcasting through platforms like Periscope, Meerkat, or Facebook Live.

The primary idea behind this approach is to engage users in real-time, offering a candid viewpoint of your operations or services. This real-time interaction facilitates direct communication with your audience, strengthening relationships with them.

The concept of hosting live videos, also known as live streaming, flourished with the advent of platforms like Periscope in 2015 and Facebook Live in 2016. Since then, it has posed as an excellent avenue for marketers to increase "Traffic", i.e., attract more viewers, potential customers, or followers to their digital platforms.

Why is Hosting Live Video Good for Traffic?

Professionals use the live video hosting strategy to attract, maintain, and increase their digital traffic. The spontaneous and interactive nature of live video broadcasts holds the audience’s attention more efficiently than conventional content, capturing their interest and generating engagement. Active participation from the viewers tends to foster community around the brand and build stronger customer relationships, thus driving more traffic to the platform.

Examples of Host Live Video

1. Behind-the-scenes Tours: Businesses can use live videos to show behind-the-scenes tours of their operation or manufacturing processes. This transparency builds trust and familiarity among viewers.

2. Product Launches: Live video is an excellent way to introduce a new product or service. It generates excitement and allows the audience a space to ask questions and share reactions in real-time.

3. Live Tutorials: Brands can hold live "how-to" sessions or tutorials on their products, giving potential users clear instructions on how to get the best from their products or services.

4. Q&A Sessions: Hosting live Q&A sessions is effective for answering audience inquiries about the brand or the products, increasing interaction and engagement levels.

5. Event Broadcasts: If a business hosts an event, they can use live video to broadcast the event proceedings to the audience who couldn't attend, expanding their reach.

Marketing Tactics Similar to Host Live Video

• Webinars: These are live online presentations or workshops. Brands typically use webinars to share knowledge and expertise about specific topics.
• Instagram Live Stories: Using Instagram's live video feature, brands can engage viewers in a temporarily accessible broadcast.
• Podcasting: Although not video-based, podcasts offer real-time audio content, enabling brands to share insights and build relationships with their audience.

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