What is HARO?

HARO, standing for Help a Reporter Out, is a crucial tool in the realm of marketing and public relations.

Established in 2008, it connects journalists and reporters with potential sources for their stories. What makes HARO a win-win platform is reporters get access to valuable insights for their articles while sources gain exposure in their industry.

Regarding its use as a traffic growth tactic, the advantage of HARO lies in its ability to boost your visibility, not just locally but often globally. This method has proven successful for countless businesses because the reporters referencing them often associate their names with quality and expertise, thus attracting traffic to their websites.

Examples of HARO

1. A fitness guru uses HARO to provide insights about new workout trend and gets featured in a popular wellness blog. The blog readers start following the guru, increasing their website traffic.

2. A tech startup takes advantage of HARO to offer expert comments on the latest app development trends and ends up being cited in an influential technology magazine. The reference generates curiosity among readers, which leads to increased traffic on the startup’s website.

3. A university professor shares insights about childhood education through HARO and is featured in a renowned education journal. The exposure leads to increased visits to the university's website.

4. A cooking enthusiast shares a unique recipe via HARO and gets mentioned in a famous food blog. The blog post creates significant interest among food lovers, resulting in a traffic boost to their site.

5. An eco-friendly home cleaning product company shares data about the benefits of green cleaning through HARO and gets featured in an environmental publication. This encourages readers to visit the company's website to learn more.

Marketing Tactics Similar to HARO

• Press Releases: A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. It gives control over the narrative around a product or service and can attract traffic.

• Guest Blogging: This involves writing articles or blog posts for other websites. It’s a great way to get your name out there, establish authority, and drive traffic back to your own site.

• Influencer Marketing: This is the strategy of partnering with influential people in your industry to expose your brand to their followers. It can lead to a notable increase in website traffic.

• Podcast Interviews: Being a guest on a podcast can also boost your brand awareness and drive people to your site to learn more about you and your business.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.