What is Google Search Network With Display Select?

The Google Search Network With Display Select is a hybrid marketing strategy that combines the power of Google's search engine with its expansive network of display platforms.

This double-barrelled approach allows advertisements to appear not only in Google's search engine results but also on over 2 million websites, apps, and videos. This mix of search and display advertising can significantly increase a brand's online exposure, reaching over 90% of Internet users worldwide.

This tactic first emerged as search engines and online platforms began to understand the value of targeted advertising. As a result, businesses were given the opportunity to build and tailor their ads to a vast audience using an array of formats, ranging from text-based ads, dynamic search ads, to visually attractive image ads. This strategy has been noted to heighten engagement and increase traffic to a great extent.

The Benefit of Google Search Network With Display Select for Generating Traffic

This tactic is particularly useful when a business's intention is to generate traffic. By allowing businesses to create text and image-based ads across multiple platforms, Google Search Network With Display Select helps brands reach a wider audience. This, in turn, results in a higher number of website visits, leading to increased interactions and conversions. Moreover, powered by Google's intelligent algorithms, your ads are delivered in the optimal manner, at the right time and to the right audience.

Examples of Google Search Network With Display Select

  1. A small online clothing store can adopt this tactic to increase their visibility. By accurately selecting relevant keywords and designing compelling image ads, they can attract more potential customers from Google's search engine as well as its Display Network, such as YouTube or Gmail.

  2. A travel agency looking to promote their holiday packages can use search and display ads to reach a broader audience, targeting those who search for vacation ideas on Google or consuming related content on partner websites.

  3. A local restaurant can leverage this tactic to lure in new patrons by displaying mouth-watering food images on food-related websites, blogs, and on Google search results when potential customers search for places to dine.

  4. A tech startup can utilize this strategy to showcase their new app to tech enthusiasts, targeting both Google search users who search for new apps and tech-related websites.

  5. A non-profit organization can use this advertising strategy to spread awareness about their cause, reaching interested people both through Google search and on related blogs, forums, and video sites.

Marketing Tactics Similar to Google Search Network With Display Select

  • Google AdWords: This is the primary platform which Google Search Network With Display Select uses. It focuses mainly on keyword-targeted advertising.

  • Search Engine Optimization (SEO): This is the process of improving the visibility of a website in organic (non-paid) search engine results.

  • Pay-Per-Click (PPC): This is an online advertising model where advertisers pay each time a user clicks on one of their online ads.

  • Retargeting Ads: This method involves targeting individuals who have previously interacted with your brand online with further ads. This helps further engage these potentially interested individuals.

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