What is Find Linking Hubs?

"Find Linking Hubs" is a marketing growth tactic that has its roots in SEO (Search Engine Optimization) strategies developed in the early 2000s.

As search engines like Google became more sophisticated, it became apparent that getting quality backlinks - links from other websites to yours - was essential to increasing website visibility.

The idea of "Find Linking Hubs" is straightforward yet powerful. You identify articles or blog posts that already link to multiple competitors in your industry. These posts are usually roundups or resource lists with a high potential to link to your site as well. By reaching out to the authors of these posts, you can propose your content as an addition to their roundup. However, the value proposition must be convincing; your content should offer something distinctive and beneficial versus the existing links.

When aimed at driving "Traffic," the Find Linking Hubs strategy helps enhance your site's authority and visibility in search engine rankings. More quality backlinks convey that your website is a trusted source of information, prompting search engines to rank it higher. This leads to more organic traffic - visitors that come to your site via search engine searches.

Examples of Find Linking Hubs

  1. A health and fitness blog creates a roundup post on "Top 10 Fitness Blogs to Follow." You run a similar blog with unique content. Reach out to the author of the roundup, suggesting they include your blog due to its distinctive features.

  2. A fashion e-commerce website has compiled a list of "Best Denim Brands of 2021." You own a denim brand not listed but offer unique denim styles. Connect with the writer, promoting your brand's uniqueness and request its inclusion.

  3. A tech review site has a post titled "Best Laptops for Gamers." You own a store selling gaming laptops with top-notch specs missing from the roundup. Contact the author, proposing your products for consideration.

  4. An educational platform has a resource post on "Best Online Courses for Digital Marketing." You provide digital marketing courses with exclusive content. Get in touch with the content creator, highlight your courses' exclusivity, and propose their addition.

  5. A travel advisor site has an article on "Budget-friendly Travel Destinations." You run a travel blog focusing on affordable travel experiences. Approach the author, promote your blog's relevance, and ask for it to be added.

Marketing Tactics Similar to Find Linking Hubs

Broken Link Building: This involves finding broken (non-working) links on relevant websites, creating content that matches the broken content, and reaching out to the site owner to replace the broken link with yours.

Guest Blogging: You write and publish an article on someone else's blog or website to establish your authority and drive traffic to your site.

Skyscraper Technique: Find popular content in your industry, create something even better, and then reach out to those who linked to the original content to link to your superior one.

Influencer Outreach: This strategy involves reaching out to influencers in your industry to promote your content to their audience.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.