What is FB Local Awareness Campaign?

The FB Local Awareness Campaign is a potent marketing strategy that was born out of Facebook's commitment to helping local businesses thrive.

It came into fruition as part of Facebook's ad platform designed in a way to get local businesses more in touch with their community. It allows business owners to share ads with people living in their vicinity, popularly known as geotargeting.

The primary aim of an FB Local Awareness Campaign is driving traffic. How does it do that? By targeting people located around your business and luring them to either call or visit. This strategy is deemed effective given its ability to track how impactful the ads were at convincing people to visit your store.

Examples of FB Local Awareness Campaign

  1. A newly opened bakery targets local customers by placing an ad on Facebook that prompts them to "Get Directions". They measure the success of their campaign by tracking foot traffic to the store.

  2. A local gym might use this strategy by serving ads on Facebook to people within a certain radius. The ad might invite people by saying "Call Now" for a free trial session. The success of the ad is measured by tracing how many calls were received from the ad.

  3. A car repair shop might use an FB Local Awareness campaign to increase their customer base. They create an ad targeting local people with a special discount offer and ask them to "Call Now" to book an appointment. They could then trace back the success of the ad through the number of calls and visits they received.

  4. A vegetable vendor might utilize this strategy to promote their locally sourced, organic produce. They would place ads targeted at health-conscious individuals in their vicinity, prompting them to get directions to their fresh-produce stall.

  5. A bookstore might use an FB Local Awareness Campaign to inform local readers of a book signing event. They place an ad asking followers to "Get Directions" to their store, then track how many Facebook ad viewers showed up.

Marketing Tactics Similar to FB Local Awareness Campaign

  • Geotargeting: An advertising technique where content or ads are shown to a consumer based on their geographic location.

  • Google Adwords Location Targeting: A similar strategy used on Google's advertising platform, allowing businesses to target specific geographic locations.

  • Local SEO: This involves optimizing a website to increase traffic, leads, and brand visibility from local search.

  • Mobile Marketing: Any advertising activity that promotes products and services via mobile devices, such as smartphones and tablets, often taking advantage of the user's location data.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.