What is Fan/Follower Targeting?

Fan/Follower targeting is a crafty digital advertising strategy that has traced its roots back to the rise of social media platforms like Facebook and Twitter.

Since inception, these platforms offered innovative avenues for businesses to connect and interact with audiences. Over time, these interactions developed into deeper connections, evolving into what we know today as "followers" or "fans." Brands figured out they could leverage these fans/followers resulting in targeted marketing tactics.

Essentially, fan/follower targeting is all about reaching out to your existing audience—those who've shown enough interest in your product or service to like or follow your page. Furthermore, you could extend your reach by targeting the friends of these fans/followers. This is beneficial when the goal is to generate traffic because these individuals have already expressed an interest in your brand. Thus, they are more likely to engage with your content, visit your website, and potentially convert into customers.

Examples of Fan/Follower Targeting

1. An online apparel store might launch a Facebook ad campaign targeting all those who have liked their page, showcasing their newest clothing line.

2. A local pizza place using Twitter might target their followers with ads featuring limited-time deals, incentivizing them to order.

3. An e-book publisher could circulate Facebook ads among fans and their friends, promoting their latest collection of thriller novels.

4. A furniture maker could target their Facebook fans with personalized ads showcasing their custom dining sets, increasing the likelihood of generating traffic to their website.

5. A health-based subscription service might roll out targeted ads on Twitter offering exclusive discounts on their monthly packages, motivating followers to visit their platform and subscribe.

Marketing Tactics Similar to Fan/Follower Targeting

• Lookalike Audience Targeting: This targets potential customers who are similar in characteristics to your existing customers.
• Behavioral Targeting: This involves advertising to individuals based on their online behavior, such as the sites they visit or their past purchases.
• Geotargeting: Advertising to consumers based on their geographical location.
• Retargeting: This is the practice of serving ads to people who have visited your website or app but haven't made a purchase.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.