What is Facebook Behavior Targeting?

Facebook Behavior Targeting is a powerful digital marketing strategy that came into existence with the growth of Facebook as a leading social media platform.

This promotional approach emerged primarily when Facebook opened its doors for marketers and advertisers to leverage its vast database, introducing a whole new world of online advertising and marketing.

Essentially, Facebook Behavior Targeting is a method that enables businesses to better direct their marketing efforts. It uses Facebook's densely accumulated data about user behaviors, interests and demographics to help advertisers reach a specifically defined audience. Speaking area-wise, this method can help to drive considerable internet traffic by showcasing content to potentially interested users, hence its classification under the 'Traffic' category.

Examples of Facebook Behavior Targeting

1. A restaurant could use Facebook Behavior Targeting to advertise to users who have shown interest in gastronomy pages or events, live in the same city, and usually eat out on weekends. This precise targeting can help increase footfall.
2. A car dealership, for example, can use Facebook Behavior Targeting to display ads to users who have been browsing for cars online, are in the market to buy a new car, and fall within a specific income bracket for luxurious vehicles.
3. A gym might use this tactic to target people who have demonstrated an interest in health and fitness, have recently moved to the city, or have made lifestyle changes like becoming a new parent.
4. An e-commerce store can utilize Facebook Behavior Targeting to suggest products to users who recently checked similar items on their website, or abandoned a shopping cart.
5. A travel agency could target people who have shown interest in holiday destinations, luxury hotels, or have clicked on similar ads before.

Marketing Tactics Similar to Facebook Behavior Targeting

LinkedIn Targeted Advertising - This uses LinkedIn's demographic data about user careers and businesses for tailored advertising.

Google AdWords Retargeting - This takes advantage of Google's sizable amount of data to re-engage users who have previously interacted with a campaign or specific content.

Twitter Tailored Audiences - Similar to Facebook Behavior Targeting, this tactic uses user interests and behaviors on Twitter to guide advertising decisions.

Instagram Behavior Advertising - This leverages data on Instagram user behaviours and preferences, which is particularly useful for brands targeting a younger demographic.

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