What is Expat Audience?

In the social media realm, and specifically Facebook, there's a group you might not have considered while making your advertising plan - the expat audience.

Expat, short for expatriate, refers to individuals who reside in a country different from their homeland. A staggering 92 million expats actively use Facebook, making them a potent demographic to target in advertisements.

Targeting an Expat Audience capitalizes on Facebook's sophisticated audience selection tools. Advertisers can tailor their campaigns and target expats living in particular countries or originating from a specific place. This precision in selection allows businesses to reach the expatriate community effectively and promote their products or services to a highly responsive and attentive group.

Why Expat Audience is Effective for Traffic

Traffic, in this context, refers to the flow of individuals to your digital platform, whether a website, a Facebook page, or another social media account. The Expat Audience tactic is particularly beneficial for driving traffic because expatriates tend to be an active, engaged audience. They often seek connections, information, and products related to their home country or current location. By targeting this group, businesses can not only drive substantial traffic to their platforms but also cultivate a global customer base.

Examples of Expat Audience

1. Cultural Festival Campaigns: An Indian apparel brand can target expatriates living in the USA during Indian cultural festivals such as Diwali, promoting their festival-special collections.

2. Country-Specific Product Launches: A Korean skincare brand launching a new product in the US market can target Korean expats living in the USA, leveraging their appreciation for home-grown products.

3. Online Education: An Australian university offering online courses can target Australian expats living abroad, advertising the flexibility and accessibility of their programs.

4. Home-Cooked Cuisine: A virtual cooking class specializing in Italian cuisine can target Italian expats across the globe, inviting them to learn and explore their native culinary arts from the comfort of their homes.

5. Real Estate: A real estate company in Dubai can target expats from selected countries, promoting luxury properties appealing to their tastes and budgets.

Marketing Tactics Similar to Expat Audience

• Geo-Targeting: An advertising strategy based on a user's geographic location.
• Demographic Targeting: Tailoring the advertising approach based on demographic factors like age, gender, occupation, etc.
• Interest-Based Targeting: Focusing on users with specific interests or affinities.
• Behavioral Targeting: A tactic used to reach users based on their past behavior, browsing history, and preferences.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.