What is Emojis In Subject Line?

Emojis in subject lines of emails is a marketing growth strategy that dates back to the late 2000s when emojis started becoming prevalent in digital communications.

The basic idea behind this strategy involves using vibrant emojis in an email's subject line to capture the recipient's attention among an overflowing inbox. As emails are typically composed of text, a brightly colored emoji immediately stands out, potentially leading to higher open rates.

Its inception in the realm of marketing stemmed from the need to make emails more appealing, enjoyable, and impactful. Given humans are visual creatures, adding emojis was a natural progression. The strategy implicitly indulged the receiver's curiosity, thereby enhancing conversion chances. The conversion objective is to transform the receiver from a mere observer to an active participant - opening the email, engaging with the content, and ultimately, taking the desired course of action.

Examples of Emojis In Subject Line

  1. An online bookstore could use a book emoji followed by "50% off on Bestsellers ? Hurry!".
  2. A clothing brand during winter sales might use "Warm up with our Winter Sale ❄️ Up to 70% off!".
  3. An event promotion service may choose to use "? Rock out at our Summer Music Festival ?!".
  4. Restaurant offering special Christmas menu could write "?Savor the Christmas spirit with our special holiday menu ?️!".
  5. A travel agency providing summer packages could say "⛱️ Dive into our summer holiday deals. Book now!".

Marketing Tactics Similar to Emojis In Subject Line

  • Personalization in Subject Line: This includes using receiver's name or location in the subject line to make it more personal and engaging.
  • Using Numbers in Subject Line: Like emojis, numbers also tend to stand out, especially when used to highlight discounts or limited-time offers.
  • Actionable Subject Lines: This involves using actionable verbs to create a sense of urgency or excitement in the receiver, compelling them to open the email swiftly.
  • Question Subject Lines: Asking a question in the subject line can pique the reader's curiosity and prompt them to open the email to find the answer.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.