What is Email Drip Course?

An Email Drip Course is a marketing strategy where you guide your users through a series of email lessons, spread out over a few days or weeks.

The course provides high-value content that shares your expertise and teaches industry best practices. The goal is to create interest and build trust in your product or service. This strategy gives you a unique chance to introduce yourself and your product in a non-invasive way that provides value before asking for commitment.

Email drip courses have their roots in traditional direct mail marketing. Marketers used to send series of printed materials to potential customers over time to educate them on a product or service. As digital marketing evolved, this strategy was adapted to the email format, offering a more efficient and cost-effective means to engage and convert potential customers. Thus, at the core of this conversion category marketing tactic is a prime purpose - guiding your audience gradually from interest to action.

Examples of Email Drip Course

1. A financial consulting company could offer an email course titled "Understanding the Stock Market Basics," making complex concepts easier for newbies and simultaneously encouraging them to sign up for their premium consultation services.
2. A fitness expert could set up a 30-day "Healthy Living Challenge" course, wherein each day participants receive an email with a new healthy habit or exercise to master, ultimately leading to a sales pitch for their personalized training program.
3. An online fashion retailer can offer a "Fashion Styling 101" email course that shares tips on creating different looks while strategically showcasing their products, ending each lesson with a subtle call-to-action.
4. An online marketing agency can provide a course on "Boosting website traffic in 10 days," educating readers about different SEO strategies, and suggesting their premium SEO services for better results.
5. A software company can offer a "Mastering Our Software in 7 Days" course, guiding users through the features and functionalities, and leading up to an upsell of the premium version of their software.

Marketing Tactics Similar to Email Drip Course

• Content marketing: This involves creating valuable, relevant, and consistent content that attracts a clearly defined audience and drives them to take a profitable action. An email drip course is a form of content marketing.
• Direct Mail: This refers to sending a physical mail or brochure to prospective or current customers. It's an old school strategy that inspired the email drip course.
• Webinars: These are live, interactive online seminars that inform, educate, and build relations with audiences, similar to an email drip course but in a more engaging video format.
• Lead Nurturing: It is a process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. An email drip course is one way to nurture leads.

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