What is Distinct Clickable Styles?

In the early days of the internet, developers experimented with ways to make websites more user-friendly.

Among these efforts, the practice of creating "Distinct Clickable Styles" emerged. This tactic, initially rooted in Web design, has become a fundamental principle in online user-interface design and usability.

Distinct Clickable Styles refers to the visual design patterns used to differentiate clickable elements on a page from selected ones. Implementing a distinctive style for clickable areas and a different one for chosen areas makes it easier for users to navigate a page. It swiftly shows where a user can click to find more information, and where they have already chosen to explore. This design strategy improves the user experience by simplifying navigation and making it more intuitive. For the purpose of retention, a straightforward, less-confusing interface encourages users to stay longer on your page or product, enhancing your chances of user engagement and conversions.

Examples of Distinct Clickable Styles

1. Colour Differentiation: Using bright or contrast colours for clickable links, while other text on the page is in a neutral or muted colour.

2. Underlined Links: A traditional way to distinguish clickable links is by underlining them, making them stand out from other non-clickable text.

3. Highlight on Hover: When a user hovers over a clickable item with their cursor, it changes colour or is highlighted.

4. Button Shading: A 3D effect or shading can designate a button or image as clickable.

5. Selection Indicators: For selected items or active page indicators, using a distinctive color or style different from the clickable links can help users understand where they currently are.

Marketing Tactics Similar to Distinct Clickable Styles

1. Site Navigation Hierarchy: This refers to the arrangement of key pages and categories in a menu or navigation bar. Clean, understandable navigation structure can improve usability.
2. User-Friendly Web Design: This incorporates an approach where the design of the website focuses on the user experience and usability; it can include clear labels, intuitive layout, clean typography, enough white space, etc.
3. Mobile-First Design: Focusing on designing for smaller screens first, then progressively enhancing the experience for larger screens. It ensures that the interface is usable across device types.
4. Visual Hierarchy in Design: This includes organizing and prioritizing web elements visually to influence the order in which the human eye perceives what it sees.

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