What is Delete Low Performing Blog Posts?

The tactic of "Delete Low Performing Blog Posts" has its roots in search engine optimization (SEO), a discipline that aims to improve a site's visibility in search engine results.

When search engines, like Google, were less sophisticated, it was common practice to churn out countless blog posts to try and dominate as many keywords as possible. However, as search engine algorithms have matured, the value shifted towards quality over quantity. Therefore, deleting low performing blog posts, those that receive little traffic or fail to attract sufficient backlinks, became a trusted strategy for improving a site's overall SEO performance. Essentially, having low-quality content can damage a site's reputation with search algorithms, and consequently, its visibility to search users.

The intention of this tactic is to drive traffic. By removing poor quality or underperforming content, it allows search engines to better recognize the value of the quality content on your blog. The less 'noise', in the form of low-performing blog posts, the better your high-quality content can shine, leading to more organic traffic. Over time, this can improve a website's overall visibility in search results.

Examples of Delete Low Performing Blog Posts

  1. An online cooking blog notices that their posts on niche recipes (like "how to cook escargot") get very few hits compared to their more traditional recipes. They might delete these low-performing posts to boost their overall blog's SEO standing.

  2. An e-commerce site running a blog to drive traffic removes posts about outdated or discontinued products which no longer add value to its customers or draw traffic.

  3. A tech review website deletes older, low-traffic posts reviewing products that are no longer available or relevant to their target audience.

  4. A digital marketing agency identifies and removes blog posts on their website that haven't attracted any backlinks in order to improve the website's overall SEO performance.

  5. A lifestyle influencer notices a dip in blog engagement on posts about a specific topic (like "winter style tips"), so they decide to delete these posts and focus on more popular topics to maintain their position in search rankings.

Marketing Tactics Similar to Delete Low Performing Blog Posts

  • Update Old Blog Posts: This involves improving, expanding, or modernizing older blog posts to match the current standard of your quality content. By updating old content, you can boost its performance and visibility in search results.
  • Implement 301 Redirects: When a page is removed or a URL changes, a 301 redirect ensures that anyone who clicks on that URL is automatically taken to a live page, preserving the user experience and any SEO value the original page might have had.
  • Quality Link Building: This technique involves obtaining quality backlinks from other reputable websites to increase your own site's authority and SEO ranking. This is another way of boosting your blog's performance and generating organic traffic.
  • On-page SEO Optimization: An overarching tactic involving optimizing individual blog posts (using keywords, meta descriptions, header tags, etc.) to make them more visible to search engines and attract more organic traffic.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.