What is Deep Linked Referrals?

The concept of Deep Linked Referrals started gaining popularity in the digital marketing world as the use of mobile apps soared.

It's a growth tactic that focuses on utilizing a referral system through deep links, that directly lead to a specific in-app destination, making the app installation process for new users seamless and more attractive.

Deep Linked Referrals mold the traditionally generic referral links into something more potent and valuable. They tie up a link to a specific content within the app, driving users directly to that content post-installation. This essentially enhances user experience while simultaneously rewarding both, the one who refers and the new user for their referral actions.

When applied to a marketing strategy focused on increasing "Traffic", Deep Linked Referrals works because it not only encourages new installs but also increases engagement within the app, ensuring active usage and potential purchases or interactions by the user.

Examples of Deep Linked Referrals

1. A retail clothing app can provide their existing users with a unique referral link, that directly leads the new user to a discount coupon applicable on their first purchase after installation. This rewards both parties and generates more app installs and sales.

2. Deep Linked Referrals can be used by a game app, where the referral link navigates the newcomer to a bonus pack or extra lives post-installation. This encourages the new user to start playing and the referrer to keep playing.

3. A food delivery app might use it to direct new users to a popular restaurant's page within the app or to a complimentary first meal offer.

4. A music streaming app could utilize this tactic by enabling the referred users to land on a premium feature or an exclusive playlist after installation, thus boosting app installs and user engagement.

5. Fitness apps could offer a free workout or diet plan that the new user would see immediately upon the app's first open.

Marketing Tactics Similar to Deep Linked Referrals

• Affiliate Marketing: A marketing tactic where businesses pay external websites or influencers for bringing traffic or leads to their own site.

• Influencer Marketing: Businesses collaborate with influencers to boost their brand's reach and traffic, mostly on social media platforms.

• Content Marketing: It involves creating and sharing valuable content to attract and retain a specific audience, eventually leading to increased traffic and business growth.

• Social Media Marketing: Businesses use social media platforms to connect with their audience, increase brand visibility, and generate traffic for their website or app.

• Email Marketing: A strategy that uses email to promote products or services, aiming to build relationships with potential customers or clients, hence driving more traffic.

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