What is Deep Linked Advertising?

Deep Linked Advertising is a clever strategy used in marketing to create a smooth, uninterrupted user pathway from an ad to the direct content they saw advertised within an app.

This ingenious idea originated with the growing use of apps and the necessity for easier, more direct navigation methods for users. As smartphones and app usage increasingly became an essential part of daily life, marketers saw the potential in more accurately guiding users towards specific content. Thus, Deep Linked Advertising emerged.

The purpose of Deep Linked Advertising is twofold. Firstly, it assists in creating a streamlined user journey by taking a user directly to the promised content and thus avoiding any unnecessary or confusing detours. Secondly, this direct approach to navigation often results in an uptick in conversions, because when users are able to find and access the content they want quickly and easily, they're more likely to make a purchase or engage with a service on the app.

Examples of Deep Linked Advertising

1. A clothing app might run a deep linked ad for a specific dress on Facebook. When users click on it, the ad transports them immediately to the app page featuring that dress, rather than the general homepage.

2. Google Search ads displaying a discounted eBook from an online bookstore. When users click on the ad, they're taken directly to that eBook's specific page on the bookstore's app, ready for purchase.

3. A cooking app could use Instagram to show an ad featuring a newly uploaded recipe. When users click on this ad, they're taken directly to the recipe details in the app.

4. A fitness app shows an advertisement on Twitter promoting a new workout routine. Once users click on this ad, they're navigated immediately to the specific workout routine within the app.

5. LinkedIn advertisement of a webinar hosted on a professional training app. Users clicking the ad are directed straight to the webinar registration in the app.

Marketing Tactics Similar to Deep Linked Advertising

1. Retargeting: This is a way of showing ads to people who have previously interacted with your business. Instead of hoping they'll return on their own, you bring your offerings back to their attention.

2. App Store Optimization (ASO): Similar to SEO for websites, ASO is a technique to improve an app's visibility in an app store and increase app conversion rates.

3. Contextual Advertising: This approach presents advertisements based on the content of the web page users are currently on. This ensures that ads are related to the content a user is viewing, making them more likely to engage.

4. Behavioral Advertising: This tactic uses data about a user's behavior (like the websites they visit or their previous purchase history) to create customized advertisements for them. The idea is to provide a personalized ad experience that's highly relevant to the individual user.

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