What is Custom Onboarding Through Deep Links?

Custom Onboarding through Deep Links is a concept that has its roots in the digital arena, particularly in the world of mobile apps.

It evolved with advancements in technology that allowed marketers to create unique, personalized experiences for their users. Essentially, it revolves around utilizing deep links to tailor the onboarding process of a new user. These deep links are capable of gathering data from the specific source that prompted a user to install your app.

When we consider why this strategy is linked to retention, it becomes clear. By customizing the onboarding experience, businesses establish a more intimate connection with their users right from the commencement of their app journey. This personalized touch not only makes the customers feel valued and understood, but it also helps to foster a sense of loyalty and enhances the chances of them sticking with the app for longer periods.

  1. A travel app could implement Custom Onboarding Through Deep Links by showing new users personalized vacation packages based on a friend's recommendation via social media.
  2. An e-commerce app could use deep linking to showcase a unique range of products a new user might be interested in, based on the advert that brought them to install the app.
  3. Fitness apps could offer plans tailored to users' unique goals and preferences derived from the referral source that drove the app installation.
  4. A language learning app could use deep links to tailor the learning path for a new user based on what languages their friends or influencers are learning, as indicated by a referral.
  5. A music streaming app might create personalized playlists for a new user, based on referral data showing from whose playlist link on social media they installed the app.
  • Personalization: Personalizing the user's experiences based on their preferences and behaviors. It is a tactic similar to custom onboarding as it involves customizing the user experience.
  • Cross-Channel Marketing: This involves marketing across various channels, such as email, social media, and mobile apps, integrating all to provide a personalized experience. It's similar in its efforts to create a tailored experience for the user.
  • Lifecycle Marketing: A marketing strategy that involves understanding the customer's journey and engaging them at the right time with the most relevant content; similar in its focus on retention.
  • User Segmentation: This involves dividing your user base into segments based on common characteristics to cater to each segment's specific needs, aligning with the customization element in 'Custom Onboarding through Deep Links'.

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