What is Country Currency?

The marketing growth tactic of Country Currency traces its origins back to the onset of ecommerce and the progressively global nature of online business.

As businesses started to sell across multiple countries, it became imperative to cater to local preferences, part of which involves the local currency. The term "Country Currency" refers to the practice of displaying prices in the dominant currency of a country, identified by its TLD (Top Level Domain) such as Euros for a French based website (example.fr).

Under the umbrella of conversion strategies, the Country Currency tactic is considered a smart localization move. The intention behind this methodology is straightforward – making the buying process as seamless and convenient as possible for customers in different geographical locations. It reduces the need for conversion calculations, thereby removing any hurdles or "friction" that could potentially discourage a customer from making a purchase. This not only contributes to a better user experience, but also helps in cultivating a perception of inclusion, insinuating that the business caters to customers world-wide.

Examples of Country Currency

1. A clothing brand with web stores targeted at European countries, displaying prices in Euros on their French domain (brand.fr), British pounds on the UK site (brand.co.uk), and so on.

2. An international book seller uses a software that detects the user's location and shows the prices in their local currency on the site.

3. An electronics company ships worldwide and sets their website to automatically show prices in Japanese Yen when accessed from Japan, US dollars when accessed from the US, and Euros in European countries.

4. A global hotel booking chain that detects the customer's country of origin and automatically shows room prices in their local currency.

5. An online course provider who adjusts their course price display based on the user's geolocation, presenting it in their country's prevailing currency.

Marketing Tactics Similar to Country Currency

1. Geolocation Personalization: A broader marketing tactic that includes adjusting content, deals, advertisements, and more based on a user's geographical location.
2. Language Localization: Tailoring the product description and website language to suit the local language of the visitors.
3. Cultural Customization: Adjusting marketing and product presentation to be more compatible with the culture of the target location.
4. Dynamic Pricing: A strategy where the price is adjusted based on real-time supply and demand, time of day, or location of the customer.

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