What is Conference Speaking?

The conference speaking tactic in marketing growth hails back to the inception of face-to-face networking events and seminars.

Scholars, thought-leaders, experts, and industry catalysts would gather to discuss ideas, theories, or products/services; the successful use of this platform to advertise or advocate for a product or service is the root of the modern conference speaking marketing tactic.

Conference speaking is fundamentally about seizing an opportunity to present at smaller or newer conferences. Here, you can openly discuss your product or service, assert your position as a thought leader, and personally interact with your target audience. For a marketing growth tactic that falls under the “Traffic” category, conference speaking is excellent because it can generate an organic buzz around your brand or product and foster authentic connections with prospective customers or partners.

Examples of Conference Speaking

1. Startup founders speaking at a technology conference about their innovative software solution, simultaneously networking with potential investors and early adopters.
2. A thought leader in the digital marketing field securing a speaker slot at an online marketing conference to present their novel marketing strategies while subtly promoting their marketing consulting firm.
3. An author invited to a literature festival where they discuss the themes of their recent book, creating curiosity amongst readers and driving them towards purchase.
4. A fitness guru offering insights about new workout trends at a health and wellness conference, indirectly promoting their personal training business.
5. Charity organisation representatives speaking at community forums about their recent humanitarian projects, aiming to garner local support and involvement.

Marketing Tactics Similar to Conference Speaking

• Panel Discussions: Participating in a panel discussion can give you an opportunity to voice your opinions, share your expertise, and subtly market your products or services.
• Webinars: Webinars are online seminars where you can discuss your product or service, establish your credibility, and engage with potential consumers virtually.
• Trade Shows: By showcasing your products or services at trade shows, you get a chance to network with potential customers and other businesses in the same area.
• Public Speaking: Though broadly a skill, public speaking can be a tactic in itself. By becoming adept at keynote speeches, motivational speaking, or casual presentations, you can effectively create an organic buzz around your brand or product.
• Networking Events: Similar to conference speaking, speaking at smaller networking events can help gain word-of-mouth referrals and forge valuable relationships.

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