What is Competitor Interest Audience?

The Competitor Interest Audience tactic in marketing has its roots in the advent of social media platforms like Facebook and Twitter.

It is essentially about directing your advertisement towards the followers of your competition on social media. Over time, as the importance of social media in business amplified, marketers realized they could reach an audience that is already interested in similar products or services by using this method.

The Competitor Interest Audience tactic is part of the Traffic category, signifying its objective of increasing web traffic. By focusing on those who follow or like your competition on social media, you're honing in on an audience segment that has demonstrated an interest in what you offer. As these individuals are more likely to be interested in your products or services, your ads should be seen by a more relevant, engaged audience to drive more traffic to your site.

Examples of Competitor Interest Audience

1. An up-and-coming coffee shop could target the followers of a popular, established coffee chain in their city on Facebook, hoping to entice coffee lovers to try out their unique brews.
2. A new fitness app could place ads on Twitter targeting followers of other popular fitness apps, demonstrating why their app is more effective or offers unique perks.
3. An online clothing retailer may target followers of similar fashion brands on social media to promote their summer collection.
4. A startup providing digital marketing services could target followers of leading digital marketing agencies on LinkedIn, showcasing their innovative solutions.
5. A new skincare brand can target the followers of established skincare brands on Instagram, demonstrating their unique, natural ingredients and cruelty-free practices.

Marketing Tactics Similar to Competitor Interest Audience

• Interest-based Targeting: This is a more generalised approach where marketers target users based on declared interests or activities they follow on social media.
• Lookalike Audiences: In this Facebook-specific tactic, marketers target users who are similar in characteristics to their existing customers, hoping they’d also be interested in their business.
• Retargeting: Here, marketers target users who have previously visited their website or interacted with their business on social media platforms.
• Keyword Targeting: Popular in search engine marketing, this method targets users based on the keywords they search or their recent search behavior.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.