What is Coming Soon On Cancel?

The term *Coming Soon On Cancel* is a growth marketing technique that has been crafted with the intention to lower customer churn (churn refers to customers leaving or ceasing to use a product or service).

It's a fairly recent development in the realm of digital marketing, making its appearance as businesses started focusing heavily on customer retention strategies with the rise of subscription-based business models.

When a customer opts to cancel a subscription, it's usually because a product or service isn't quite meeting their needs or features they deem important are lacking. This is where Coming Soon On Cancel comes into play. It's a strategy to briefly detain your customer one last time before they part ways, by showcasing what improvements are on the horizon or set to debut soon. The idea is to intrigue customers with your future plans, thereby enticing them to reconsider their decision to leave. This tactic sits comfortably within the "Retention" category, as it aims to retain customers by having yet-to-be-launched features that might make a service more appealing.

Examples of Coming Soon On Cancel

1. A subscription-based fitness app can showcase upcoming workout modules when a user decides to cancel their subscription due to lack of variety in current workout routines.
2. If a customer intends to leave a streaming service like Netflix due to lack of content in a particular genre, a page displaying upcoming shows and series in that genre could be displayed.
3. An educational platform can reveal forthcoming courses and interactive learning tools when a student wants to cancel a subscription citing the unavailability of desired subjects or study material.
4. A SaaS company could display a roadmap of soon-to-be-integrated features or improvements when a user decides to leave due to specific feature limitations.
5. An online grocery delivery service could show future plans for expanding their coverage area when a user attempts to cancel due to lack of service in a particular location.

Marketing Tactics Similar to Coming Soon On Cancel

1. Exit Pop-ups: As a user tries to leave a website, an exit-intent pop-up shows up, often featuring a discount or special offer to convince them to stay.
2. Retention Emails: These are personalized emails sent out to users who have stopped using a service, aiming to rekindle their interest and draw them back.
3. Customer Surveys: Post-cancellation surveys aimed at understanding the reason for leaving. These may also include a chance to express what improvements or changes the customer would like to see.
4. Win-Back Campaigns: Marketing tactics aimed at users who have cancelled their subscription, using special offers or highlighting improvements to regain their patronage.

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