What is Center CTA Landing Page?

A Center CTA (Call to Action) Landing Page is a growth marketing strategy that places a noticeably big CTA button right at the heart of your page.

This concept's origin roots back to understanding human reading patterns. Research shows that people's focus is naturally drawn towards the middle of a page. Dating back to early newspaper and magazine layouts, central elements always had a higher chance to catch a reader's attention.

In the context of Conversion - the aim to turn website visitors into actual buyers or subscribers - having a Center CTA Landing Page is particularly useful. Its advantage lies in its immediate visibility. When a person lands on your webpage, it's the central CTA that grabs their attention straight away; hence, increasing the chance for them to click through.

Examples of Center CTA Landing Page

  1. Online shop: An e-commerce website may feature a large "Shop Now" button in the middle of its home page, prompting visitors to start shopping immediately.
  2. Newsletter Signups: A blog could display a vivid "Subscribe Now" button in the center-meet-eye portion of their page to encourage instant signups.
  3. Webinars: Websites promoting webinars or workshops can put up a "Register Now" button in the center, making it easier for interested users to sign up.
  4. Software Downloads: Tech companies can place a huge "Download Now" or "Try For Free" button at the heart of the landing page to promote their apps or software.
  5. Survey Forms: Research websites can draw more participations by center-placing a "Participate Now" or "Start Survey" button on their landing page.

Marketing Tactics Similar to Center CTA Landing Page

Above the Fold CTA: This strategy keeps the call to action visible without requiring the user to scroll down. It can be a text link, button, or image placed in the upper part of a web page.

Peripheral Vision CTA: Taking advantage of human peripheral vision, this tactic places CTAs in the peripheral field of view, subtly catching the viewer's attention without them noticing.

Visual Cueing: This strategy uses visual elements, such as arrows or eyes looking towards the CTA, to guide the user's gaze towards the action you want them to take.

Gradient CTA.: This employs color gradient to make your CTA buttons more catchier and attract user's attention towards them.

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