What is CC Mentioned Influencers?

The concept of "CC Mentioned Influencers" in marketing has its roots in the rise of influencer marketing and the social media era.

As social networks like Facebook, Twitter, and Instagram expanded, they became fertile promotional platforms. Influencers – individuals with a significant following, authority, or credibility in specific niches – emerged as key players in brand promotion. CC Mentioned Influencers is a marketing growth tactic that leverages the influence and audience of these individuals. The term CC refers to "carbon copy," which means including someone in an email or, in this case, a social media post.

CC Mentioned Influencers is effective in driving "Traffic" – attracting more website visitors – because these influencers have loyal followers interested in their opinions and recommendations. When you mention an influencer in a piece of content and share it on social media, ensuring to tag or mention them, there's a chance the influencer will share that content with their audience. Consequently, their followers may visit your website, increasing the visibility and reach of your post.

Examples of CC Mentioned Influencers

1. Product review blogs: A tech gadget brand could mention a tech influencer in their blog reviewing their latest device, then share the blog post on social media tagging the influencer.

2. Health and fitness: A gym could mention a local fitness influencer in a social media post about a new workout class, encouraging that influencer to share the post with their followers.

3. Fashion industry: A clothing brand can feature a fashion influencer in their Instagram story showcasing new items, tagging the influencer to maximize reach.

4. Books and literature: An author can mention a book reviewer or influencer in a tweet about their recently published book to motivate retweets and recommendations.

5. Online courses: An e-learning platform could mention a prominent industry expert in a LinkedIn post about a new course featuring them as a guest speaker, prompting the expert to share the post with their network.

Marketing Tactics Similar to CC Mentioned Influencers

• Influencer Partnerships: This involves formal relationships with influencers to promote a product or service. The influencer gets rewarded, usually monetarily, for their promotional efforts.
• Brand Ambassadors: These are influencers who have an ongoing relationship with a brand, constantly promoting its products or services to their followers. Brand ambassador relationships tend to last longer and be more comprehensive than one-off influencer partnerships.
• User Generated Content (UGC): This tactic involves encouraging customers or followers to create and share their own content related to a brand or product, which can then be shared on the brand's own platforms.
• Guest Blogging: This tactic includes writing a guest post for a blog or website that has a larger or different audience than your own, helping to attract new followers or customers.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.