What is BuzzFeed Community Feature?

The BuzzFeed Community Feature is a powerful marketing tactic that leverages the massive visitor traffic of BuzzFeed's platform, which tallies more than 150 million visitors every month.

With such a high level of activity, landing featured content on BuzzFeed's community platform can unlock incredibly high engagement rates for your campaigns.

The term, which is based on a feature of BuzzFeed's site, started as an avenue for BuzzFeed's audience to become content creators. As the name suggests, it fostered community engagement by providing a platform for user-generated content. This aspect of the site soon turned out to be a fertile ground for marketers aiming to gain attention for their brands, products, or services. In a strategic move for traffic growth, marketers started submitting high-quality content to be featured in this section, realizing it increases the probability of attaining substantial reach and engagement.

Examples of BuzzFeed Community Feature

  1. A travel agency might prepare an engaging listicle titled "Top 10 Underrated Travel Destinations for 2022", getting it featured on BuzzFeed's community platform to drive traffic to its website.

  2. A skincare brand could post an insightful article on "10 Skin Care Myths Debunked", positioning themselves as an authority in their industry.

  3. A tech startup launches a gadget and submits a catchy, informative post, such as "Why Our Smart Watch is a Game Changer" to generate awareness and potential traffic.

  4. A publishing house might get community traction on BuzzFeed through a fun quiz like "Which Literary Character Are You?" to ignite interest in its latest books.

  5. An e-commerce site running a fitness sale might submit a post titled "Why These 10 Fitness Products are Essential for Your Home Gym", providing value and encouraging site visits.

Marketing Tactics Similar to BuzzFeed Community Feature

  • Guest Blogging: This is when you write a blog post for another company’s website. It's a way to introduce your content to a new audience.

  • Reddit AMAs (Ask Me Anything): These are Q&A sessions held on Reddit. They can drive attention and traffic to your website or product.

  • Quora Marketing: Posting thoughtful answers on Quora can help drive traffic and establish industry authority.

  • Influencer Marketing: This involves partnering with social media influencers to promote your business to their audience.

  • Content Syndication: This is the process of republishing your content on other sites, which can increase your online visibility and traffic.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.