What is Business Model Ad Copy?

Historically, the main goal of marketing was to present a product or service in a way that appeals to the masses.

However, with the evolution and increased customer-oriented approach in marketing strategies, businesses began looking for ways to engage customers with their business models effectively. This gave birth to the concept of "Business Model Ad Copy". This tactic employs the practice of validating different business models through split-testing in ad copy.

Business Model Ad Copy is an advertising approach where the marketing copy talks about different business models. Specifically, it uses A/B testing in the ad copy to validate which business model garners the most attention or better response from the audience. For instance, an online service provider might create two ad versions - one talking about their monthly subscription model and another discussing their annual subscription model. This helps gauge customer preference. The main motive behind Business Model Ad Copy is traffic generation. It allows brands to not only engage large audiences but also better understand their preferences.

Examples of Business Model Ad Copy

1. An app-based delivery service could run two versions of ads - one promoting their pay-per-delivery model and the other showcasing their monthly or yearly subscription model.

2. An online education platform might use ad copies featuring different pricing models, such as pay-per-course or a flat fee for wide access.

3. A software company could develop separate ad copies. One ad might highlight their one-time purchase license while the other may discuss their recurring monthly payment model.

4. A streaming service might run ads, one with a pay-per-view model and the other focusing on a monthly subscription model.

5. A car dealership could use ad copy that features the benefits of leasing versus purchasing vehicles.

Marketing Tactics Similar to Business Model Ad Copy

A/B Testing: This is a method where two versions of a webpage or other user experience are compared to see which performs better. It's a common tactic in digital marketing.

Split Testing or Multivariate Testing (MVT): Similar to A/B testing, MVT involves testing more elements in a live environment to determine the optimum combination.

Ad Personalization: This involves changing parts of ad content based on data about the recipient.

Audience Segmentation: The process of dividing a brand's target audience into approachable groups based on common characteristics.

Landpage Optimization (LPO): It focuses on improving elements on a website to increase conversions. LPO is used in tandem with A/B Testing and MVT when designing Business Model Ad Copy.

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