What is Business Behavior Audience?

# Business Behavior Audience: Definition and History

Business Behavior Audience, as a marketing strategy, started gaining traction with the surge of big data analytics in the recent years.

The concept of this tactic takes root in understanding and acting upon the behavior and characteristics of businesses in order to target more effectively.

In essence, Business Behavior Audience is a marketing practice that focuses on targeting audiences leveraging their business characteristics and attitudes. These parameters include but are not limited to the size of the company, the type of business, its inception date, types of occupations within, sales revenue, the industry it operates in, and the roles and labels of people inside the organization. The purpose of this marketing growth tactic is to enable B2B businesses to target their potential customers more precisely.

When it comes to increasing 'Traffic,' the Business Behavior Audience tactic proves to be quite effective. Understanding the operating patterns, behaviors, and characteristics of businesses gives a marketer the necessary data to skilfully navigate and push targeted messaging or services. This understanding of the enterprise landscape enables a higher probability of generating more traffic towards a product or service.

Examples of Business Behavior Audience

1. A logistics company wants to expand its services to e-commerce companies. Using the Business Behavior Audience tactic, it can target ads on Twitter to companies in the e-commerce industry with a specific revenue range.

2. An office supplies manufacturer targets ads to small and medium enterprises newly registered on Twitter, offering discounts on bulk orders.

3. A software company offering HR management solutions can pitch their solutions to businesses that recently increased their hiring rate as depicted by their Twitter activity.

4. An online training platform can target ads to companies in industries where continuous learning and professional development is crucial.

5. A recruitment agency specializing in finding senior leadership for corporations can zero down their audience to businesses with a certain revenue mark, belonging to a certain industry that frequently posts about senior level openings on Twitter.

Marketing Tactics Similar to Business Behavior Audience

• Demographic Targeting: This involves reaching customers based on demographic information, such as age, gender, or income level.

• Geotargeting: This pertains to delivering content or ads to a user based on their geographic location.

• Psychographic Targeting: This approach aims to target prospective customers based on their personality traits, values, attitudes, interests, and lifestyle choices.

• Retargeting: A marketing method that involves displaying ads to individuals who have previously visited a certain website, helping bring them back to potentially make a purchase.

• Behavioral Targeting: A marketing approach that targets prospects based on their previous online behavior, such as web searches and website visits.

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