What is Browser Push Notifications?

"Browser Push Notifications" is a term that came into existence in the digital marketing landscape as the internet and web browsers evolved.

It started getting attention as a marketing tool around the 2010s when brands realized they could use it to stay in touch with their audience outside of their website.

Simply put, browser push notifications are little pop-ups that internet users can choose to receive on their browsers from websites they visit. They allow companies to remind the user about their brand or any new updates, even when they're surfing other parts of the web. This marketing strategy is one of many under the "Conversion" category, aiming to lead website visitors towards a specific action, such as making a purchase or signing up for a newsletter.

Browser Push Notifications is a superb tool to use, particularly when the goal is conversion. That's because it directly involves the end-user. When people opt-in for receiving these notifications, they express an interest in your brand. That's why sending them personalized messages based on their preferences can improve the probability of conversion.

Examples of Browser Push Notifications

1. An eCommerce store notifying visitors about a flash sale happening in the next hour.
2. A finance brand reminding subscribers about the inbound monthly newsletter.
3. A news site sending push notifications to update users about breaking news.
4. A travel website sending notifications about discounts on flight bookings or hotel reserves.
5. Online educational platforms pushing reminders about upcoming webinars or courses.

Marketing Tactics Similar to Browser Push Notifications

1. Email Marketing: It involves sending commercial messages to a group of people through email. Like push notifications, email marketing aims at building brand awareness and promoting products or services.
2. Mobile App Push Notifications: These are the notifications sent on mobile devices by apps that are installed. They have a similar function to browser push notifications but are restricted to mobile use.
3. SMS Marketing: This is the exchange of promotional messages via text to potential customers. It's somewhat similar to browser push notifications but through mobile messaging services.
4. Retargeting Ads: Retargeting is a form of online advertising that brings back website visitors who didn't convert on their first visit. Like push notifications, retargeting keeps your brand in front of bounced traffic after they leave your website.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.