What is Bigger Click Areas?

Bigger Click Areas is a marketing strategy rooted in the principles of website usability and consumer psychology.

Increasing the clickable area for a call to action (CTA) button on a website or other digital platform is designed to boost the likelihood of a user clicking and thereby converting – that is, taking the desired action. This can be especially influential on mobile devices where navigating smaller buttons can be cumbersome.

The origins of Bigger Click Areas align with the rise of digital marketing and conversion rate optimization (CRO), where digital marketers started to understand the direct correlation between the size of clickable areas and conversion rates. It is a practice based on user experience design, as it essentially enhances engagement, navigability, and inclusivity for the users.

Examples of Bigger Click Areas

  1. An online clothing retailer might increase the size of 'Add to Cart' buttons on their product pages, making the buttons easier to click and encouraging more purchases.
  2. An e-newsletter sign-up form can be optimized by enlarging the 'Submit'button, making it more inviting for users to fill in their details to receive updates.
  3. A mobile food delivery app might enlarge buttons such as 'Add to Order' or 'Check Out' to ease navigation on smaller screens.
  4. An e-commerce site can enlarge images of their products, making them clickable links leading to the product details page, which can boost user engagement and encourage purchases.
  5. A blog might increase the size of its 'Read More' buttons, drawing attention and enticing users to delve into full-article content.

Marketing Tactics Similar to Bigger Click Areas

  • Clear CTAs: This is the practice of making your calls-to-action (CTAs) unambiguous and eye-catching to stimulate user actions.
  • Heatmap Analysis: This involves tracing user interactions on your site to inform design decisions, including where to place larger clickable areas.
  • Responsive Design: This refers to designing a website so it adapts and functions optimally on any device. Bigger click areas in mobile view are a crucial part of this.
  • Inclusive Design: This is an approach to design that ensures sites are accessible for a diverse range of users, including those with disabilities. Bigger Click Areas can be an integral part of making an interface more navigable for all users.

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