What is Big Purchase Discount?

The "Big Purchase Discount" concept has been applied in the marketing world for many years and has gained prominence with the advent of online shopping.

Dating back to brick-and-mortar retail sales, sellers sought to boost sale volume by offering special benefits to customers who were ready to spend more. This principle has seamlessly transferred into the digital retail space where the immediacy of purchase-decisions can be greatly influenced by these incentives.

The term "Big Purchase Discount" refers to the practice of providing perks like discounts, free shipping, or free return options to customers when they spend over a specified amount. This tactic is an excellent way to encourage customers to spend more money on each transaction, likely leading to larger sales more regularly. It fits under the conversion category because it aims to convert prospective customers into paying ones and also encourages them to boost their spending amounts.

Examples of Big Purchase Discount

1. A boutique clothing store could provide free shipping on orders over $200 to coax potential buyers into adding extra items to their shopping cart.
2. An electronics retailer might offer a $50 discount on purchases exceeding $500, enticing consumers to buy pricier or additional products.
3. A book store could offer a "buy 3, get 1 free" deal for regular-priced items only, stimulating a four-book purchase instead of just one or two.
4. An online cosmetic shop could offer free returns to customers who spend over $150, fostering assurance and increasing customers' propensity to experiment with higher-priced items.
5. A furniture retailer could provide a 10% discount to customers whose single purchase amount surpasses $1,000, encouraging the purchase of high-end furniture.

Marketing Tactics Similar to Big Purchase Discount

• Volume Discount: A strategy that offers customers reductions in price based upon the number of units bought.
• Bundle Pricing: The practice of selling multiple goods or services for a lower price than they would be if the customer bought all of them separately.
• Loyalty Program: A marketing strategy used to encourage customers to continue to shop at or use the services of a business associated with the program.
• Upselling: An effort to sell a higher-end product, upgrade or add-on to the customer.
• Cross-Selling: Encouraging customers to buy related or complementary items.

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