What is Benefit Focused Landing Page?

A Benefit Focused Landing Page is a specific marketing strategy that has evolved over the years alongside the advent of digital marketing.

Previously, businesses relied heavily on product-focused strategies where the landing page would emphasize features of a product or service. However, marketers learned that what really appeals to potential customers are the benefits they stand to gain from the product or service, not just the features. Hence, the concept of a Benefit Focused Landing Page was born.

In its simplest form, a Benefit Focused Landing Page presents the valuable outcomes or results that a customer can expect from your product or service. The key here is to place the potential customer at the center, and show them how your business can fulfill their needs or solve their problems. This approach has proven more successful in boosting conversion rates, which refers to the percentage of website visitors who complete a desired action.

Examples of Benefit Focused Landing Page

1. Fitness Program: Instead of merely listing the exercise routines and meal plans, a fitness program's landing page could highlight how customers have lost weight and gained increased stamina.

2. Educational Course: Rather than just outlining the course content, the landing page could exhibit testimonials of previous students who have gained better job opportunities or improved skills after completing the course.

3. Software as a Service (SaaS): Instead of detailing the software's features, the focus could be on how the software helps businesses streamline operations, cut costs, or increase productivity.

4. Interior Decor Service: Rather than showcasing just the stylistic choices and materials used, the landing page could emphasize how customers felt more at home and comfortable in their newly designed spaces.

5. E-commerce Platform: Instead of simply showing the variety of products available, the main page could highlight the benefit of fast delivery, easy returns, or secured payment methods.

Marketing Tactics Similar to Benefit Focused Landing Page

• Value Proposition: It's the unique value your product or service offers to the customer, often presented in a concise statement.

• Customer Testimonials: These are authentic reviews from your customers that highlight the benefits they experienced from your product or service.

• Lead Magnets: A marketing tactic where you offer free services or products to gather potential customers' contact information.

• Call to Action (CTA): A phrase designed to guide visitors toward a particular action. A CTA in a Benefit Focused Landing Page often emphasizes a benefit.

• Problem-Solution Approach: This tactic presents a common problem that potential customers can relate to, then introduces the product or service as the ultimate solution.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.