What is Automatically Share New Content?

Let's take a journey back in time when the internet was just getting its feet wet.

Sharing new content online was a manual task where you'd have to post links on different platforms yourself. With advancements in technology, this process is now often automated - welcome to the concept of "Automatically Share New Content". This efficient tactic allows relevant content from your website to be systematically shared on various social media platforms.

In the context of marketing, the primary objective is invariably to drive traffic. "Automatically Share New Content" is a tactic under the umbrella of "Traffic". The idea here is to stimulate social engagement, and engagement often translates into traffic. This technique is beneficial because it keeps your social feeds updated and your audience engaged without requiring continuous manual effort. Understanding the value of a user's time, one key aspect of this tactic is setting a limit to the number of posts per day or only sharing content that is trending or most popular, to avoid turning interest into annoyance.

Examples of Automatically Share New Content

  1. News Websites: They can set up automatic sharing of the top five news stories each day, encouraging their audience to read and share the articles further.
  2. Online Retailers: An eCommerce store can automatically share their best-selling products or new arrivals on their social platforms, stimulating interest and potential purchases.
  3. Bloggers: Bloggers can configure their sites to automatically share a link to their latest blog post, saving them time and effort while keeping readers informed.
  4. Artists and Designers: Creatives can disperse their new artwork or designs on various social media platforms instantly after expressing their creativity on their website.
  5. Restaurants: As part of promotion, a restaurant can automatically post their daily special menu or any featured dish to entice customers.

Marketing Tactics Similar to Automatically Share New Content

  1. Content scheduling: This tactic involves planning the publishing of content in a systematic way across different social media platforms, enabling consistent audience engagement.
  2. Social media advertising: Expanding the reach of content through sponsored content or paid advertising on social media platforms. This ensures the material is seen by a larger audience.
  3. Drip campaigns: This email marketing approach sends out prewritten messages to customers or prospects over time, designed to engage and convert the recipient.
  4. RSS Feeds: This web feed allows users to access updates to online content in a standardized, computer-readable format, facilitating regular content dispatch.
  5. User-generated content: Encouraging users to share their experiences or creations related to the brand, which is then shared on the company's social media platforms, fostering an engaged community.

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