What is Ask For Specific Link Page (And Place)?

The marketing tactic of asking for a specific link page (and place) emerged from SEO and backlinking strategies.

As the digital marketing ecosystem continued to evolve, the importance of visibility for web pages from search engines drastically boosted. Websites strive to increase organic traffic which naturally leads to better search engine ranking. A strong way to fuel this is via high-quality backlinks.

In its essence, the term 'Ask For Specific Link Page (And Place)' describes the practice of directly asking a website to link one of its pages to a specific page on your website. What differentiates this tactic from a generic backlinking request is the precision involved. Here, marketers don't just ask for a link, but they also instruct where the link should be placed, thereby making the process simpler and more likely for the other party to agree to. This contributes immensely to organic traffic, with the ability to guide visitors to specific content on your website.

  1. To improve your blog post's visibility, you reach out to a popular blog in the same niche and ask them to link a particular post of theirs to your post, possibly in a relevant section of their content.

  2. In a collaboration between two software companies, one could ask the other to link a particular feature page on their website to a specific service page of yours, perhaps where the integration between the two companies is highlighted.

  3. You run an e-commerce store and seek affiliate bloggers to link their product reviews, and ask them to specifically link their ‘best picks’ sections to your product pages.

  4. A non-profit organization might ask supportive businesses to link their corporate responsibility page to a particular project page on the non-profit’s site.

  5. A fitness professional might ask a health and wellness site to link their roundup of 'Best Fitness Programs' to a specific training module offered by the fitness professional.

  • Natural Backlinking: An organic way of creating backlinks when other websites find your content valuable and link to it without a direct request. It relies heavily on content quality and visibility.
  • Guest Posting: This involves writing a blog post or an article for another website, which usually allows you to include a certain number of backlinks to your site.
  • Broken Link Replacement: This tactic involves finding broken links on other websites and asking them to replace the broken link with a link to relevant content on your site.
  • Influencer Partnerships: Establishing relationships with key influencers in your niche can provide opportunities for specific links from their content platforms to yours.

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