What is App Screenshot Variations (ASO)?

App Screenshot Variations, also known as ASO (App Store Optimization), is a marketing growth technique that started to rise in significance with the advent of the digital marketplace.

The idea behind this tactic is closely tied to the presentation of a mobile application on its respective App Store. The screenshots used for promoting an app acts as digital storefront windows, which are usually the deciding factor for potentials users when choosing to download or pass.

In the crowded app marketplace, catching the user's attention quickly is paramount and app screenshots provide a swift and effective visual summary of what the application can offer. App Screenshot Variations emerged as a subset of App Store Optimization, when marketers realized the impact these spruced-up, informative visuals can have on conversions.

Examples of App Screenshot Variations (ASO)

1. Image testing: Trying out different screenshots featuring various key features of the application to identify what entices users to download the app more.

2. Order of the images: Run A/B tests to find out the best sequence of screenshots that grab user's attention and provide a compelling narrative of the app's utility and functionality.

3. Incorporating user reviews: Use screenshots combining user reviews or testimonials which showcase real user experiences, potentially prompting other users to download.

4. Seasonal variation: Create timely variations of the app screenshots to celebrate different cultural events, holidays or seasons to engage with the audience at a more personal level.

5. Interactive tutorial screenshots: Showcasing screenshots of an in-app tutorial guiding users through the app usage, making it more informative and engaging.

Marketing Tactics Similar to App Screenshot Variations (ASO)

• A/B Testing: The process of comparing two versions of a webpage, app, or other set of user experiences to determine which version performs better.
• User Experience (UX) Optimization: The process of improving a user's satisfaction levels with a product by improving the usability, accessibility, and overall interaction between the user and the product.
• Conversion Rate Optimization (CRO): A system for increasing the percentage of visitors to a website or app who convert into customers, or more generally, take any desired action on the webpage or app.
• SEO (Search Engine Optimization): Optimizing a website so that it ranks higher in search engine's unpaid results - often referred to as "organic", "natural", or "earned" results. It has similarities with ASO in the sense that both aim to increase visibility, but in different platforms.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.