What is Answer Relevant Questions?

Answer Relevant Questions is a marketing growth tactic that revolves around taking the time to respond to pertinent questions on Q&A websites like Quora or online communities such as Reddit.

This tactic has roots in the time-tested principle of authority, where experts share their knowledge to build their reputation and trust among a group of people. In historical context, experts would traditionally write articles, give public speeches, or conduct workshops to position themselves as thought leaders. But with the advent of the internet and online communities, the tactic has evolved to become more immediate, interactive, and highly relevant.

Under the category of 'Traffic,' Answer Relevant Questions aims at driving more people to your website or product. By sharing valuable knowledge related to your business or area of expertise, you establish yourself as a thought leader in your industry. This can attract more people to your product or platform because they perceive you as a credible and reliable source of information. Moreover, by actively participating in these discussions and offering high-quality answers, you create a sense of community and engagement, which in turn fosters customer loyalty and increases traffic.

Examples of Answer Relevant Questions

  1. An owner of a sustainable clothing brand answering questions on a Reddit thread about eco-friendly fashion.
  2. A tech startup founder engaging in Quora discussions, providing expert insights on questions about the software development process.
  3. A fitness coach using Instagram’s Q&A feature to answer followers' questions about healthy lifestyles or workout routines.
  4. A vegan food blogger replying to queries about plant-based diet under relevant YouTube videos.
  5. A digital marketing firm providing solutions to common SEO problems on a dedicated LinkedIn group.

Marketing Tactics Similar to Answer Relevant Questions

  • Blog Posting: Writing articles on topics related to your field of expertise. It could be on your own website or on platforms like Medium.
  • Webinars: Hosting live online seminars to explain complex industry topics or discuss recent trends.
  • Podcasting: Creating audio content where you share advice, knowledge, or ideas related to your industry.
  • Social Media Engagement: Actively participating in discussions on social media platforms, providing valuable comments and insights.
  • Influencer Marketing: Partnering with recognized figures in your industry to share your brand's message, leveraging their established credibility.

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