What is 360 Degree OCPM Bidding (Facebook)?

360 Degree OCPM Bidding is a marketing strategy that began on Facebook.

Its significance lies in its optimization capabilities which allows Facebook to filter and focus on the optimal audiences, ad inventory, and ads. With this strategy, it's easier to achieve your defined conversion goals efficiently. This approach is ideal when you're starting a new campaign because it facilitates efficient bidding, even at a large scale.

For maximum results, the strategy recommends aiming for close to 25 conversions per day and selecting an audience size of around 1 million people. This optimizes the chances of driving conversions more efficiently. Given that it falls under the "Conversion" category, 360 Degree OCPM Bidding is perfect when the intent is to push for consumer action.

Examples of 360 Degree OCPM Bidding (Facebook)

  1. An e-commerce business aiming for sales conversion could use 360 degree OCPM bidding. They could set their ads to bid aiming for around 25 purchases per day from an audience pool of about a million Facebook users.

  2. A software platform offering a free trial could use this strategy to optimize their ad delivery. They can adjust their bidding to ensure about 25 free trial sign-ups from a potential audience group of 1 million users.

  3. Companies launching a new product can employ this tactic to gain pre-orders. By bidding for around 25 pre-orders a day, they can increase conversion efficiency.

  4. Non-profit organizations can use 360 degree OCPM bidding to boost donations. They could bid to achieve 25 donations per day from an audience of around a million.

  5. A fitness brand promoting a new exercise program could use this strategy to get sign-ups. They could bid to get around 25 sign-ups per day from an audience size of about a million users.

Marketing Tactics Similar to 360 Degree OCPM Bidding (Facebook)

  • Cost Per Action (CPA): This is an online advertising pricing model where the advertiser pays for a specified action like a sale, click, or form submit.
  • Cost Per Click (CPC): This is another online advertising model where advertisers pay each time a user clicks on one of their online ads.
  • Cost Per Mille (CPM): This signifies the cost an advertiser pays for one thousand views or clicks of an advertisement.
  • Programmatic Advertising: This is a strategy that automates the buying and selling of media, and in real-time, decides which ads to buy and how much to pay for them.
  • Conversion Rate Optimization (CRO): This is a system for increasing the percentage of website visitors who complete a desired action on a web page.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.