What is 24/7 Influencer Support?

The term "24/7 Influencer Support" refers to a marketing growth tactic in which a brand provides constant support to its influencer, with the goal of boosting the influencer's understanding and excitement about the brand's products or services.

This practice emerged as a popular strategy in conjunction with the rise of influencer marketing. As influencer marketing took off with the explosion of social media platforms over the past decade, brands realized the importance of fully empowering influencers with crucial brand knowledge. Increased comfort and familiarity towards a brand enables influencers to construct more genuine, credible endorsements.

The rationale behind "24/7 Influencer Support" is simple. When influencers are well-versed and enthusiastic about a product, they are more capable of generating positive buzz and directing traffic to a brand's website. This elevates the quality of recommendations they make, transforming them into convincing advocates for the brand. Therefore, the value of "24/7 Influencer Support" is predicated on the combination of enhanced influencer knowledge and the heightened credibility it brings, particularly within the context of driving traffic to a website.

Examples of 24/7 Influencer Support

1. A skincare brand could provide a dedicated representative to their beauty influencer. The influencer can reach out to this support anytime with doubts about the product ingredients or application techniques, ensuring they convey the correct information to their followers.

2. Tech companies, such as an innovative smartphone manufacturer, might offer a round-the-clock tech support line for their influencer partners. This ensures the influencers can address any technical questions or troubleshooting issues that they or their followers might encounter.

3. A food delivery service provides nutritional information, promotional codes, and answers to frequently asked questions to their influencers for quick reference at any given time.

4. A fitness brand could support its ambassador—an athletic influencer—with a meticulous understanding of workout routines or the science behind its products, leading to more convincing promotion.

Marketing Tactics Similar to 24/7 Influencer Support

• Partnered Content Creation: Brands collaborate with influencers to create shared content, ensuring accuracy and peak engagement.
• Product Seeding: Brands provide influencers with complimentary products to use, review, and share their thoughts about, organically weaving the brand into their daily lives.
• Influencer Takeovers: Influencers take charge of a brand's social media page for a day, bringing their own style and personality, attracting their followers, and boosting brand traffic.
• Ambassador Programs: Similar to influencer partnerships, ambassador programs involve a longer-term relationship between the brand and the influencer, often with additional benefits and responsibilities.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.